In the broadcasting industry (especially in North America), a network affiliate (or affiliated station) is a local broadcaster which carries some or all of the program line-up of a television or radio network, but is owned by a company other than the owner of the network. This distinguishes such a station from an owned-and-operated station (O&O), which is owned by its parent network.
Notwithstanding this distinction, it is common in informal speech (even for networks or O&Os themselves) to refer to any station, O&O or otherwise, that carries a particular network's programming as an affiliate, or to refer to the status of carrying such programming in a given market as "affiliation".
en.wikipedia.org/wiki/Affiliate_marketing
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